Carat has won the creative mandate for the image projection campaign for the Indian Navy. The win follows a multi-agency pitch process initiated by the Indian Navy, which saw participation from several major agencies.
The objective of the campaign is to make a career as a Naval officer attractive for the best talent in India. It includes multiple TVCs, press, OOH, and digital, and is currently under execution.
The thematic campaign is slated for release in November.
Reacting to the win, Zahir Mirza, Director, Doosra Brand Communications said, “It is our honour and privilege to be associated with the Indian Navy. Our strategy and creative is focussed on the many unique advantages a career in the Navy has, in terms of serving the nation, getting an opportunity to work with cutting edge technology, continuous self-development, and the facilities made available to officers and their families. We also stressed on the necessity not only to speak to potential candidates, but also important influencers like their immediate family and friends.”
Mirza further said, “We are extremely motivated to deliver impactful communication that will do justice to an organisation as critical, distinguished and valued as the Navy. We have always believed in comprehensive creative solutions, and this win is a vindication of our outstanding creative product.”