Venus Water Heaters has appointed OMD and Rubecon as its media and creative agencies, respectively. The incumbent media and creative agencies are Mindshare and JWT, respectively. No formal pitch preceded these wins and the company has appointed both the agencies based on their credentials and track record.
Confirming the news to exchange4media, Ram Kumar, Director - Marketing, Venus Water Heaters, said, “We looked at various factors, including the ability to deliver the kind of time and attention that we required from our creative and media agency. After looking at different agencies, we felt that these two suited our requirements as they had the necessary expertise and the capability to bring in value addition for us.”
OMD and Rubecon will handle the flagship water heater brands as well as other brands of the company.
According to Kumar, Venus Water Heaters had been very active in terms of media visibility for water heaters and mixer grinders. “Most of our advertising happens during the peak selling season, which is the third quarter, and we will be very active during that time during this year as well,” he added.
The media mix would consist of both traditional and new media, Kumar said.