Novartis, that had consolidated its media duties with Starcom MediaVest Group in December 2011, is finally set to move the business in India as well.
It is understood that from April 1, 2012, MediaVest Worldwide’s India operations will begin work on the business. The account size in India is pegged in the vicinity of Rs 20 crore. The incumbent on the business is MEC.
Globally, the development was preceded by a competitive pitch.
Novartis adds to MediaVest’s wins including the likes of Pix and Supermax amongst others in the last few months.