Top Story

e4m_logo.png

Home >> Account Movement >> Article

Novartis set to move to MediaVest in India

29-February-2012
Font Size   16
Share
Novartis set to move to MediaVest in India

Novartis, that had consolidated its media duties with Starcom MediaVest Group in December 2011, is finally set to move the business in India as well.

It is understood that from April 1, 2012, MediaVest Worldwide’s India operations will begin work on the business. The account size in India is pegged in the vicinity of Rs 20 crore. The incumbent on the business is MEC.

Globally, the development was preceded by a competitive pitch.

Novartis adds to MediaVest’s wins including the likes of Pix and Supermax amongst others in the last few months.
 

Tags

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of a...

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)