Top Story


Home >> Account Movement >> Article

Meridian bags Hungama & Bollywood Hungama biz

Font Size   16
Meridian bags Hungama & Bollywood Hungama biz

Meridian Communications has won the creative mandate for Hungama and Bollywood Hungama. It will also take care of the apps business. The business will be handled by Meridian’s Mumbai office.

Confirming the new business win, Samrat Bedi, Head of Office, Meridian said, “The Hungama win, on the back of the Vespa win, shows our strength in blending strategic thought with effective creative work. The relevant use of new-age media and ideas and freshness is where Meridian scored.”

He added, “In Hungama, we have a brave client who inspired us to push ourselves harder. Eventually, it was the chemistry and passion on both sides that brought us together."

This was a multi agency pitch. Some of the agencies that were in the running for this business were Metal Communication, Network Advertising and Interface.

Shashank Lanjekar, Vice President – Account Planning, Meridian said, "Hungama is a brand that is young, fun and futuristic. We hope to partner them in creating work that mirrors these values."


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO