Meridian Communications has won the creative mandate for Hungama and Bollywood Hungama. It will also take care of the apps business. The business will be handled by Meridian’s Mumbai office.
Confirming the new business win, Samrat Bedi, Head of Office, Meridian said, “The Hungama win, on the back of the Vespa win, shows our strength in blending strategic thought with effective creative work. The relevant use of new-age media and ideas and freshness is where Meridian scored.”
He added, “In Hungama, we have a brave client who inspired us to push ourselves harder. Eventually, it was the chemistry and passion on both sides that brought us together."
This was a multi agency pitch. Some of the agencies that were in the running for this business were Metal Communication, Network Advertising and Interface.
Shashank Lanjekar, Vice President – Account Planning, Meridian said, "Hungama is a brand that is young, fun and futuristic. We hope to partner them in creating work that mirrors these values."