Following a national level pitch, which saw the participation of around 25 advertising agencies, Kerala Tourism has empanelled Crayons Advertising, Mudra, Stark Communications and a GroupM agency, along with three local agencies – Hues, Modern and AD India – to handle its creative and media duties. The account size is pegged at Rs 20 crore. Senior sources close to the development have confirmed the news.
All the agencies will handle the entire advertising and marketing for Kerala Tourism. The pitch took place out of Kerala. The brief given to the agencies was to promote tourism in the state. The campaign will be a 360 degree initiative involving print, TV, radio, OOH and BTL activities. There were three rounds of presentations in the pitch.
Kerala Tourism scouts for creative partner