Top Story


Home >> Account Movement >> Article

GoAir to fly with Everest Brand Solutions

Font Size   16
GoAir to fly with Everest Brand Solutions

Everest Brand Solutions has bagged the creative duties of Mumbai-Based low-cost airline GoAir.

According to the industry sources, six agencies had taken part in the pitch, and on January 20, 2011, the airline decided to settle on Everest Brand Solutions as the creative partner. Prior to this, the creative duties of GoAir were being handled by a local agency.

It may be noted that in the first week of December 2010, Dhunji Wadia was appointed as President of Everest Brand Solutions. This win is the first under his leadership.

Established in 2005, GoAir launched its commercial operations in November 2005. It is now wholly owned by the Wadia Group, Mumbai-based and majority owners of Bombay Dyeing and Britannia Industries. GoAir operates domestic passenger services to 18 cities with 131 daily flights and approximately 917 weekly flights.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.