Everest Brand Solutions has bagged the creative duties of Mumbai-Based low-cost airline GoAir.
According to the industry sources, six agencies had taken part in the pitch, and on January 20, 2011, the airline decided to settle on Everest Brand Solutions as the creative partner. Prior to this, the creative duties of GoAir were being handled by a local agency.
It may be noted that in the first week of December 2010, Dhunji Wadia was appointed as President of Everest Brand Solutions. This win is the first under his leadership.
Established in 2005, GoAir launched its commercial operations in November 2005. It is now wholly owned by the Wadia Group, Mumbai-based and majority owners of Bombay Dyeing and Britannia Industries. GoAir operates domestic passenger services to 18 cities with 131 daily flights and approximately 917 weekly flights.