Top Story

e4m_logo.png

Home >> Account Movement >> Article

Carat wins Blossom Kochhar Group biz

09-October-2012
Font Size   16
Carat wins Blossom Kochhar Group biz

Blossom Kochhar Group of Companies, a player in aromatherapy-based cosmetics and oils domain, has awarded its media planning and buying mandate to Carat Media. The win comes to the agency’s Delhi office.

Samantha Kochhar, Managing Director, Blossom Kochhar Group of Companies confirmed the development, and stated, “Blossom Kochhar Aroma Magic is increasingly becoming synonymous with natural cosmetics and our track record remains unmatched. We ensure that with our new communication approach, combined with greater market spread, our consumers will get to see the real difference.”

Vidhu Sagar, Executive Vice President, Carat Media added, “Carat is extremely proud to be chosen by Blossom Kochhar Group of Companies as their media partner. We will provide media communication management exercise holistically to the company and will manage the media responsibilities encompassing planning, buying and execution. We shall endeavour to do this with the help of all pertinent media platforms - including Print, Digital, OOH as well as Activation, as applicable.”

BKBP (Blossom Kochhar Beauty Products) was established in 1992 to manufacture and market aromatherapy oils and cosmetics under the brand name ‘Blossom Kochhar Aroma Magic’. Today the company operates out of nine cities and has 150 company stockiest and a large network of dealers. The Aroma Magic brand is manufactured in the company’s state-of-the art factories in Uttarakhand and Himachal Pradesh.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign