Blossom Kochhar Group of Companies, a player in aromatherapy-based cosmetics and oils domain, has awarded its media planning and buying mandate to Carat Media. The win comes to the agency’s Delhi office.
Samantha Kochhar, Managing Director, Blossom Kochhar Group of Companies confirmed the development, and stated, “Blossom Kochhar Aroma Magic is increasingly becoming synonymous with natural cosmetics and our track record remains unmatched. We ensure that with our new communication approach, combined with greater market spread, our consumers will get to see the real difference.”
Vidhu Sagar, Executive Vice President, Carat Media added, “Carat is extremely proud to be chosen by Blossom Kochhar Group of Companies as their media partner. We will provide media communication management exercise holistically to the company and will manage the media responsibilities encompassing planning, buying and execution. We shall endeavour to do this with the help of all pertinent media platforms - including Print, Digital, OOH as well as Activation, as applicable.”
BKBP (Blossom Kochhar Beauty Products) was established in 1992 to manufacture and market aromatherapy oils and cosmetics under the brand name ‘Blossom Kochhar Aroma Magic’. Today the company operates out of nine cities and has 150 company stockiest and a large network of dealers. The Aroma Magic brand is manufactured in the company’s state-of-the art factories in Uttarakhand and Himachal Pradesh.