Speaking at the Pitch CMO 2026, Yagnesh Ravi, India Ad Solutions Lead at Snap Inc., positioned Snapchat as a platform where advertisers can tap into audience co...
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Snapchat and IPL Engagement
Snapchat is positioning itself as a key player in enhancing viewer engagement during the IPL by leveraging its unique features. The integration of video, augmented reality, and creator content is expected to redefine how audiences interact with sports events.
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Second-Screen Experience Growth
Snapchat pitches itself as IPL’s second-screen powerhouse
Key Insights
5 Insights
Second-Screen Experience Growth
The demand for second-screen experiences during live sports events is increasing, with platforms like Snapchat leading the charge.
AR Integration in Sports
Augmented reality is becoming a crucial tool for enhancing viewer engagement and interaction during sports broadcasts.
Creator Content Influence
Creators are playing a significant role in shaping how audiences consume sports content on digital platforms.
Video Consumption Patterns
Viewers are increasingly favoring short-form video content, especially during live events like the IPL.
Social Media's Role in Sports
Social media platforms are becoming essential for real-time engagement and interaction during sports events.
Frequently Asked Questions
5 Q&A
Snapchat is using its video and AR features to create interactive experiences for IPL viewers.
Creators are instrumental in engaging audiences and providing unique perspectives during sports events.
Augmented reality enhances viewer interaction and makes the viewing experience more immersive.
The second-screen experience refers to using a mobile device to complement the viewing of live events on TV.
Viewers are increasingly preferring short-form videos, especially during live sports broadcasts.
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Snapchat pitches itself as IPL’s second-screen powerhouse
Platforms blending video, AR & creators will play an important role: Yagnesh Ravi, Snap
Yagnesh Ravi, Lead – Ad Solutions, Snap Inc India., says India has become one of Snap’s fastest-growing markets globally, driven by growth across users, creator...
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AI-assisted summary, reviewed by our newsroom
Snapchat is positioning itself as a key player in enhancing viewer engagement during the IPL by leveraging its unique features. The integration of video, augmented reality, and creator content is expected to redefine how audiences interact with sports events.
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