Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more
Industry Trend
Beauty and Personal Care Trends
The beauty and personal care market is experiencing significant growth, with oral care emerging as a new focus area. Non-metro regions are increasingly driving premiumisation, capturing a substantial share of brand spending as the market approaches $40 billion.
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Growth in Oral Care
Beauty has grown rapidly in personal care, now it’s oral care’s turn: Gunjit Jai...
Key Insights
5 Insights
Growth in Oral Care
Oral care is becoming a significant segment within the personal care industry, reflecting changing consumer preferences.
Non-Metros Driving Premiumisation
Non-metro regions are increasingly attracting brand investments, accounting for up to 35% of spending in the beauty sector.
Market Size Approaching $40 Billion
The beauty and personal care market is nearing a valuation of $40 billion, indicating robust growth.
Quick Commerce as an Ad Battleground
Quick commerce is emerging as a competitive space for advertising within the beauty and personal care market.
Increased Brand Focus on Premium Products
Brands are shifting focus towards premium products to cater to evolving consumer demands and preferences.
Frequently Asked Questions
5 Q&A
Changing consumer preferences and increased awareness of oral hygiene are driving the growth in oral care.
Non-metro regions are capturing up to 35% of brand spending, indicating their growing importance in the market.
The beauty and personal care market is approaching a valuation of $40 billion.
Quick commerce is emerging as a key battleground for advertising, particularly in the beauty and personal care sector.
Evolving consumer demands and a shift towards higher-quality products are influencing premiumisation in the market.
Latest Articles in This Topic
3 Articles
Beauty has grown rapidly in personal care, now it’s oral care’s turn: Gunjit Jain, Colgate
Non-metros drive premiumisation, attract up to 35% of brand spends
Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to d...
With beauty & personal care mkt nearing $40Bn, quick commerce emerges as ad battleground
Premium inventory, including homepage banners, search sponsorships and category takeovers on Blinkit, Zepto and Swiggy Instamart, has become prime real estate,...
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AI-assisted summary, reviewed by our newsroom
The beauty and personal care market is experiencing significant growth, with oral care emerging as a new focus area. Non-metro regions are increasingly driving premiumisation, capturing a substantial share of brand spending as the market approaches $40 billion.
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