noor-warsia
India is still a Rs 7-7.5 billion advertising market, with digital just in millions: Neeraj Roy

Brands should look at creating great content, building communities around it and then leading it to commerce, says Neeraj Roy, MD & CEO of Hungama Digital at Mobillion 2015

exchange4media Staff May 2, 2015 9:31 AM

MIB meets IBF-ISA-AAAI to push BARC forward

The government officials have asked the industry stakeholders to present an action plan on launch steps of BARC in the next few days

Noor Fathima Warsia Sep 5, 2012 10:56 PM

Vikram Sakhuja named Maxus Global CEO

Sakhuja, who is at present the GroupM South Asia CEO, will continue to be based in Mumbai. GroupM is to yet announce a replacement for his current role

Noor Fathima Warsia Aug 16, 2012 8:14 PM

Vikram Sakhuja named Maxus Global CEO

Sakhuja, who is at present the GroupM South Asia CEO, will continue to be based in Mumbai. GroupM is to yet announce a replacement for his current role

Noor Fathima Warsia Aug 15, 2012 8:13 PM

Aditya Birla Group-India Today deal is good news for media industry

Shashi Sinha, CEO, Lodestar UM says the move can help India Today unlock its value

Shashi Sinha May 21, 2012 9:18 PM

Aditya Birla Group-India Today deal is good news for media industry

Shashi Sinha, CEO, Lodestar UM says the move can help India Today unlock its value

Shashi Sinha May 21, 2012 9:18 PM

Market forces will decide ad rates: Media planners

While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply

Noor Fathima Warsia May 16, 2012 9:07 PM

Market forces will decide ad rates: Media planners

While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply

Noor Fathima Warsia May 16, 2012 1:40 AM

Let’s see how carriage fee changes post digitisation: JS Sarma

JS Sarma tells exchange4media that there is still time to see how carriage fee changes post digitisation and the regulation can be revisited if the need arises

Noor Fathima Warsia May 4, 2012 8:37 PM

IBF welcomes TRAI order; seeks clarity on carriage fee

IBF Prez Uday Shankar states TRAI order is a sincere attempt to align multiple stakeholders’ interests. Carriage fee is a concern

Noor Fathima Warsia May 4, 2012 7:52 PM

IBF approaches TRAI’s tariff order with an open mind

Unlike sister organisation NBA, IBF is likely to take a different approach to TRAI’s tariff order for DAS, which includes regulation on carriage fee

Noor Fathima Warsia May 3, 2012 9:02 PM

TRAI Update: IBF welcomes order; seeks clarity on carriage fee

IBF Prez Uday Shankar states TRAI order is a sincere attempt to align multiple stakeholders’ interests. Carriage fee is a concern

Noor Fathima Warsia May 3, 2012 6:40 PM

Let’s see how carriage fee changes post digitisation: JS Sarma, TRAI

JS Sarma tells exchange4media that there is still time to see how carriage fee changes post digitisation and the regulation can be revisited if the need arises

Noor Fathima Warsia May 3, 2012 6:38 PM

BMW India reviews media duties

The incumbent on the business is Carat Media and the account size is pegged in the vicinity of Rs 40 crore

Noor Fathima Warsia Apr 30, 2012 9:28 AM

Star Plus gears up to strengthen weak weekends

At present, Sony leads weekend viewership. ‘Satyamev Jayate’ is one of Star Plus’ attempts to arrest falling weekend ratings

Noor Fathima Warsia Apr 30, 2012 4:12 AM

Creative Abbys: Ogilvy, TapRoot, Leo Burnett, Creativeland Asia rock the show

Ogilvy wins 51 metals, giving it a score of 242. TapRoot scores 164; Leo Burnett is 143 & DDB Mudra is 134

Noor Fathima Warsia Apr 23, 2012 10:14 AM

Ogilvy rules Creative Abby; TapRoot, Leo Burnett follow; Integrated Grand Prix to Creativeland

Ogilvy wins 51 metals, giving it a score of 242. TapRoot scores 164; Leo Burnett is 143 & DDB Mudra is 134

Noor Fathima Warsia Apr 21, 2012 3:50 PM

Ogilvy rules Creative Abby; TapRoot, Leo Burnett follow; Integrated Grand Prix to Creativeland

Ogilvy wins 51 metals, giving it a score of 242. TapRoot scores 164; Leo Burnett is 143 & DDB Mudra is 134

Noor Fathima Warsia Apr 21, 2012 8:27 AM

CEO must also be Brand Director

If a CEO is not living and delivering the brand, then you are looking at a brand that will fail, says David Wheldon, Head - Brand, Reputation & Citizenship, Barclays

Noor Fathima Warsia Apr 17, 2012 10:10 AM

BCCL restructures Response to be more national

Bennett, Coleman & Company Ltd has restructured its sales division, Response, to focus on verticals instead of geographies. It has also appointed Anita Nayyar as Director – Customer Engagement

Noor Fathima Warsia Apr 17, 2012 9:42 AM