Guest Column: Dhunji S. Wadia, Proprietor and Managing Partner, ShiftAxis, shares his memories of watching Michael Jackson live, and now his portrayal on screen

Dhunji S Wadia May 9, 2026 8:46 AM

Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever

Aryendra Khan May 8, 2026 4:53 PM

From Spotify integrations to city-wide activations, the campaign reintroduces MJ to new audiences

Vaishnavi Deshpande Apr 22, 2026 10:49 AM