marketing-operations

The Future of Marketing May Sit Inside a GCC

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GCCs are rapidly evolving into in-house marketing, analytics and content hubs for global brands in India.

Brij Pahwa May 11, 2026 7:11 PM

2025 Was the Year Martech Hit Reality. 2026 Will Reinvent Itself

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Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.

Brij Pahwa Mar 19, 2026 5:11 PM