advertising-in-2025
Tier-2 cities are no longer just execution hubs; they're emerging as idea generators and talent magnets, challenging the traditional dominance of metros in 2025
Aryendra Khan and Soumya Gawri Dec 31, 2025 9:33 AM
Guest Column: Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and AI-driven personalization are defining the future of advertising
Nikhil Kumar Jan 31, 2025 9:33 AM