2025-trends
Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation
Soumya Gawri Dec 31, 2025 8:28 AM
From mass brands introducing elevated product lines to premium-first players widening their reach, the year stood out for how premiumisation cut across income cohorts and geographies
Sunidhi Vijay Dec 24, 2025 8:58 AM