Clea appointed PR partner for India Bridal Fashion Week

The win comes on the back of a multi-agency pitch. Clea PR will handle both national and international media duties for India Bridal Fashion Week

e4m by exchange4media Staff
Updated: Jun 26, 2013 7:55 AM
Clea appointed PR partner for India Bridal Fashion Week

Following a multi-agency pitch, Clea Public Relations India has been appointed as the Agency on Record (AoR) for Fashion One International’s India Bridal Fashion Week, to be held in Delhi and Mumbai.

On awarding the duties to Clea PR, Vijay Singh, Chairman, Fashion One International said, “We are pleased to associate with Clea as the PR firm for India Bridal Fashion Week 2013. Clea has an in-depth understanding of the fashion industry and with its strategic approach, we aim to take our communication to the right consumers and position Indian Fashion in the global market.”

Vinod G Nair, Chairman, Clea Group added here, “India Bridal Fashion Week offers us with a challenging opportunity to build the event as one of the most coveted luxury and design platforms in India through public relations and will also augment our international markets outreach capabilities.”

Since 2010, the India Bridal Fashion Week, organised by Fashion One International, has featured collections from top Indian couturiers in Mumbai. Growing in scale, the 2013 edition of IBFW will now include an additional destination, Delhi, and will also now showcase a special Bridal Exposition.

Clea handles some of the largest lifestyle calendar events in the country including the India International Jewelry Week, India International Jewelry Show, Blenders Pride Fashion Tour, Chivas Studio, 100 Pipers India Music Week, The Royal Salute Maharaja of Jodhpur Golden Jubilee Cup, Nivea Go Sleeveless campaign, and Fiama Di Wills Fab Hair, among others.

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