Carrier Midea assigns PR duties to Ketchum Sampark
The agency won the business following a closely contested pitch. Carrier Midea will be managed by Ketchum Sampark Delhi office
Close on the heels of assigning its creative mandate to DDB Mudra, Carrier Midea India has appointed Ketchum Sampark as its PR agency. The agency’s mandate will be to manage PR duties for both Carrier Brand Residential Air Conditioners and Midea Brand Residential Air Conditioners and Home Appliances in India. Carrier Midea India is now exclusively responsible for Carrier’s Residential HVAC business in India, including manufacturing, sales and after-sales service.
Carrier Midea has entrusted Ketchum Sampark with the PR mandate following a closely contested pitch. Carrier Midea will be managed by Ketchum Sampark Delhi office.
Confirming the appointment, Sanjay Mahajan, Vice President – Sales and Marketing, Carrier Midea India said, “We are pleased to have Ketchum Sampark as our public relations partner. The team possesses extensive understanding of corporate and strategic communication requirements of consumer brands. We look forward to Ketchum Sampark partnering us with winning traditional and social media communication campaigns to support our dual brand strategy.”
Ajay Sharma, Managing Partner, Ketchum Sampark said, “We are truly excited at the opportunity to create breakthrough communication to build the brand franchise in India for two of the leading global technology brands – Carrier and Midea. For Carrier Midea India, we have set up a team that will combine our corporate, consumer and digital media expertise.”
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