WE Communications announces expansion into Malaysia

WE Communications (WE) has announced its expansion into Malaysia through WE company Chase  Advisors. The launch was inaugurated by Datuk Seri Mustapa Mohamed, a well-respected and  long-standing former Malaysian cabinet minister. This strategic move is in response to the growing demand  for regional communications and advocacy services across multiple industries, including consumer goods,  finance, healthcare and technology. 

“Malaysia is a crucial market for businesses expanding both regionally and globally,” said Kass Sells, CEO  of International, WE. “With Southeast Asia’s expanding middle class, dynamic digital ecosystem, and strong  economic ties between the United States and Malaysia, it’s the perfect time for WE to deepen our presence  here and leverage opportunities for growth across the region.” 

This move aligns with WE’s strategic focus on Asia, enabling the agency to continue growing its regional  presence while combining global expertise with market insights in a way that speaks to local audiences.  Chase Advisors will offer a comprehensive suite of WE services, including policy advocacy and advisory,  data and analytics, stakeholder engagement, and strategic communications. The office will be led by  Kanesan Veluppillai, Managing Director, Malaysia, and supported by a team of experienced  communications professionals. 

Nitin Mantri, Regional Executive Managing Director for Asia-Pacific, WE, and Group CEO of Avian WE,  added: “Due to the dominance of social media, mobile-first audiences and an appetite for hyper-localized  content, businesses need a trusted partner to help them navigate an increasingly complex landscape. Our  blend of experienced local talent combined with our global specialists creates a compelling advantage. I  am excited to see the great work that will come out of our Kuala Lumpur team.” 

“Malaysia plays a strategic role in global trade and digital infrastructure, and we believe there is significant  opportunity ahead of us,” said Manash Neog, Managing Director, Chase APAC. “Expanding into Malaysia  is a natural next step in the Southeast Asia growth strategy, and we have our sights set on further growth  into Indonesia.”