Veritas Reputation bags Indian Bank's PR mandate

The PR mandate is for three years and includes all aspects of corporate reputation management, financial communications and media outreach across India

e4m by exchange4media Staff
Updated: Apr 15, 2020 6:22 PM
Veritas

Veritas Reputation PR (VRPR), a specialist PR firm, has bagged the Public Relations mandate for Indian Bank.

Veritas Reputation PR has won the mandate after a competitive, multi-agency pitch contested by top PR agencies in India.

The PR mandate is for three years and it includes all aspects of corporate reputation management, financial communications and media outreach across India in print, electronic and digital mediums.

D Devaraj, General Manager, Corporate Communication, Indian Bank said: “With our recent merger, we have emerged as the seventh largest public sector bank in the country and it is important that we fine-tune our communication strategy to achieve our objectives in a challenging market. We are happy to have Veritas Reputation PR on board as our communication partner. I am sure their expertise, domain understanding and national network will help us reach our stakeholders and assist us to communicate our vision to our audiences.”

Hemant Batra, Managing Director, Veritas Reputation PR said: "Indian Bank is an esteemed public sector bank and we are honoured to receive their PR mandate. Our sector experience, strong team and national media network will enable us provide a holistic platform to the bank for effective and efficient communications.”

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