SAIL spearheads innovative communications campaign 'Adhyaksh se Vartalaap’

The two-way communication exercise is aimed towards effective dissemination of the company’s strategies and future plans

e4m by exchange4media Staff
Updated: May 11, 2020 4:32 PM

At the time of COVID-19, when the companies around the world are trying to incorporate and adopt various smart moves to keep their functioning less affected,  Anil Kumar Chaudhary, Chairman, SAIL has spearheaded an innovative campaign entitled ‘Adhyaksh se Vartalaap’ to connect with a large number of employees across the organization through web platform. Around 2000 employees based at various plants and units across the country participated in this communication exercise. In this series of interactions, Chaudhary echoed one clear message to remain focused and meet the annual targets despite the tough times. “If we aim for something with single-minded commitment, there is no force in the world that can stop us from achieving it”, he asserted during his interactions.  This new exercise has created a positive vibe and has renewed hope and enthusiasm amongst SAIL employees.  This exercise will be sustained in future too.

This two-way communication exercise is aimed towards effective dissemination of the Company’s strategies vis-à-vis the present situation and future plans. In the initial phase, Shri Chaudhary interacted with a cross section of executives of SAIL’s five integrated steel plants at Bhilai, Rourkela, Bokaro, Durgapur, Burnpur and also with Central Marketing Division across the country.

During these meetings, SAIL-Chairman elaborately discussed about both domestic and international steel market scenario and the impact of COVID-19 on it.  Owing to corona crisis, the production across the company was curtailed to around 50% of the capacity.  However, he asserted that it would not be very difficult to bounce back if every possible effort is made by the employees during the remaining 10 months in the current fiscal. Shri Chaudhary also reiterated that achieving cost competitiveness was the key to success and it was imperative for the employees to be made aware of various nuances of cost optimisation.   

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