Madison PR bags national media communications mandate for Levista Coffee

The account was won in a multi-agency pitch

e4m by exchange4media Staff
Updated: Sep 28, 2020 2:17 PM

Madison Public Relations has bagged the national media communications mandate for Levista Coffee, South India’s preferred coffee brand for quality instant and filter coffee. The account was won in a multi-agency pitch and will be handled by Madison Public Relations, due to their strong expertise in the FMCG space.

S Shriram, Vice President Levista Coffee said, “In a short span, Levista has been able to garner a strong and loyal consumer base. Its quality and experience in consumption appeal to coffee enthusiasts. We aspire to bring the best quality coffee products to consumers across the instant, filter, and artisanal category. With our focus on growing nationally, this year, we decided to partner with Madison Public Relations to propel our marketing communications a notch higher. As most of our customers, especially coffee connoisseurs have a strong word of mouth connect, we believe that a positive and transparent communication approach is required to reach out to a larger audience.”

Madhu Chhibber, CEO Madison Public Relations said, “We’re excited to be a part of Levista’s growth journey and look forward to partneringthe brand for its communications mandate, helping their quality offerings reach every coffee aficionado.”

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