Bumble ropes in Samarpita Samaddar as PR Director, India
Samaddar previously worked as PR Lead for Zee Studios
Samarpita Samaddar joins Bumble today as India PR Director. Based in Mumbai. She will lead the brand's communications strategies & PR-led campaigns in India, working with the global communications team.
Samarpita, former PR Lead of Zee Studios, drove communications for the studio, establishing the brand as one of India's leading film studios, handling corporate communications and PR outreach for the studio along with leading PR for all its film campaigns.
She has over a decade of experience in building brands across several sectors including entertainment, the arts, lifestyle, sports, among others. Over the years, she worked with India Foundation for the Arts (IFA), where she helped carve a space for artists, researchers, scholars in Indian mainstream media, and then worked on a diverse portfolio of successful, award-winning film campaigns in multiple languages including Khaali Peeli, Suraj Pe Mangal Bhari, Dhadak, Aligarh, Newton (India's official entry to Oscars in 2016), Hotel Mumbai, Article 15, Nil Battey Sannata, Bajirao Mastani, Good Newwz, Manikarnika-The Queen of Jhansi to name a few.
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