Archetype bags PR mandate for Jabra

The mandate was won following a competitive pitch

e4m by exchange4media Staff
Updated: Aug 12, 2019 12:42 PM

Jabra, a sound solutions brand, has appointed Archetype (formerly Text100) as its PR partner for the India region, following a competitive pitch.

Archetype will provide strategic counsel and reinforce Jabra’s reputation in the Indian market, both for corporate and brand communications, the agency said in a statement.

“We are delighted to partner with Archetype India, a leader in technology communications. We believe our partnership will drive great synergies between Archetype’s technology expertise and our industry leading solutions to deliver an impactful campaign for the Jabra brand.” said Amitesh Punhani, Country Marketing Manager, India & SAARC, Jabra.
Sunayna Malik, Managing Director, India and Senior Vice President, APAC at Archetype, said “We’re delighted to work with Jabra to drive its growth trajectory in India. It’s a great opportunity for us to partner the brand, as it aims to engage the Indian consumer with its best in class products and solutions.”
Text100 recently rebranded and is now known as Archetype. This came after the merger of Text100 and Bite, another Next Fifteen group agency. In India, Text100 started off 23 years ago as India’s first MNC agency, with a single-minded focus on technology, later diversifying into select new verticals – primarily those that leveraged technology for their competitive advantage.

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