Zoop Money hires Arunabh Parihar as its new Co-Founder

Parihar, best known for his influential tenure at Razorpay, shared the news on LinkedIn

by e4m Staff
Published: May 3, 2025 12:32 PM | 2 min read

Zoop Money has announced the appointment of Arunabh Parihar as its new Co-Founder, marking a significant move in India’s fast-evolving fintech sector. Parihar, best known for his influential tenure at Razorpay, shared the news on LinkedIn, signalling his intent to "build in public" as he steers Zoop’s next growth chapter.

Zoop Money, an emerging player in the embedded finance space, offers credit-as-a-service solutions aimed at democratising access to financial products for digital businesses. With a sharp focus on API-led integrations, Zoop allows companies to embed credit and lending capabilities directly into their platforms—streamlining the financial experience for end-users.

Parihar’s entry is expected to fast-track Zoop’s product expansion and market penetration. At Razorpay, he led key innovations across RazorpayX and Capital, helping transform the company into a full-stack financial services provider. His expertise in product leadership and scaling digital-first platforms is seen as a strategic asset for Zoop, which is vying to tap into India’s surging demand for embedded finance.

Industry watchers note that his move comes at a time when embedded finance is projected to become a multi-billion-dollar opportunity in India, fuelled by the digitalisation of MSMEs and growing fintech adoption.

Parihar’s appointment reinforces Zoop’s ambition to position itself at the forefront of this revolution. "Thrilled to embark on this new chapter with Zoop Money. Here’s to solving meaningful problems and building in public," he wrote in his LinkedIn post