Truecaller Ads appoints Saraswati Agarwal as Regional Sales Head - MEA

Truecaller has appointed Saraswati Agarwal as Regional Sales Head for Ad Solutions for the MEA region.

Saraswati has over 15 years of prior experience in the industry with companies such as Bloomberg, CNN and ITP Media Group.

“I’m pleased to welcome Saraswati to the Truecaller team," said Hemant Arora, VP, Global Ad Sales Business, Truecaller. “Truecaller has become a household name across key African markets like Egypt, Nigeria, South Africa, and Kenya; some of the most noteworthy and strategically important regions within MEA. Our strong market presence, combined with deep user engagement, has fueled the rapid growth of our advertising business. With over 34 strategic partners in the region, Truecaller Ads has built a solid foundation, and we’re now entering an exciting new phase of expansion.

With Saraswati’s appointment, we’re strengthening our sales footprint across these key markets to offer more tailored, locally-relevant support to our partners and growing advertiser base. She brings a proven track record in digital advertising and deep regional expertise—perfectly aligned with our ambition to deliver innovative digital solutions and the highest level of customer service.”

“I am thrilled to join Truecaller at such an exciting time of growth and innovation,” said Saraswati Agarwal, Regional Sales Head for the Middle East and Africa at Truecaller.

“With the launch of our new, high-impact ad formats, we are uniquely positioned to help brands connect more effectively with their audiences. I look forward to working closely with our partners to deliver smart, performance-driven advertising solutions that truly resonate across the region.”

Looking ahead, I am excited to contribute to Truecaller’s mission and broaden our footprint in MEA by unlocking new opportunities and building long-term value for our customers.”