PMG appoints Andrea Terrassa as first Chief Operating Officer

Andrea Terrassa joins PMG after a 7-year career at dentsu where she was COO for dentsu Americas

by e4m Staff
Published: Mar 19, 2025 12:43 PM | 2 min read

PMG has appointed Andrea Terrassa as its first chief operating officer (COO).

In this role, Terrassa will drive operational excellence and sustainable efficiencies across the global organization as it delivers on its strategic growth objectives.

With more than 20 years of experience in corporate transformation within marketing technology and professional services, Terrassa has delivered impactful results on a global scale. She joins PMG following a 7-year career at dentsu, where she served most recently as COO for dentsu Americas during a period marked by transformational organizational change.

Based in New York, Terrassa reports to PMG CEO & Founder George Popstefanov and serves as a key partner to the executive team.

“PMG’s ability to achieve consistent double-digit growth while preserving its people-centric, entrepreneurial culture and fiercely independent spirit is rare in our industry and central to its success,” said Terrassa. “This strong foundation and adaptability will drive us forward as we build an integrated, global operating model to meet our 2025 ambitions and beyond. I’m eager to jump in and connect with our teams, partners, and customers in the weeks ahead to explore how we can drive even greater impact together.”

As Global COO of Dentsu Creative, Terrassa established and launched the business in 2022, consolidating over 100 agency brands across 35 markets into a unified, high-performing global organization and go-to-market brand. Previously, she held COO roles at 360i and WPP’s Red Fuse Communications, following a career ascent through various account management and leadership roles at Y&R.

Popstefanov reflected: “As we mark our 15-year anniversary, Andrea’s expertise in managing complex operational dynamics to support innovation, driving operational excellence, and leading integrations make her a perfect fit for this moment in our evolution. Her innovative, people-centric approach and passion for inclusivity align with our values. I’m confident she’ll help PMG scale thoughtfully, operate with agility, and deliver on our global ambitions—all while keeping people and values at the heart of everything we do.”