Outbrain and Teads Unite: Sam Pattison appointed Managing Director, APAC

Following the successful acquisition of Teads by Outbrain, the newly combined company, operating under the name Teads, is excited to announce its new leadership structure for the Asia-Pacific (APAC) region. This strategic alignment marks a pivotal moment, reinforcing Teads’ commitment to delivering omnichannel advertising solutions across premium open internet environments.

At the helm of the APAC region, Sam Pattison has been appointed as Managing Director, APAC. With a deep understanding of digital advertising and a proven track record of leadership, Sam will drive the integration of Outbrain and Teads’ expertise to maximize advertiser outcomes across the region.

Supporting Sam in this new era of leadership is a dynamic team of seasoned executives:

• Eve Solomon – VP, Publisher Business Development, APAC
• Emmanuel Fischmeister- SVP Business Development, APAC
• Remi Lafon – MD, ANZ
• Tarun Ummat – MD, India
• Christopher Maksymuk –MD, North Asia
• Yuki Imamura –MD, North-East Asia

Each of these leaders bring extensive industry experience, market expertise, and strategic vision, ensuring a seamless transition and a strong foundation for growth in their respective territories. With Outbrain’s AI-powered predictive technology and Teads’ data-driven creative innovations, this leadership team will work closely to drive advertiser success, publisher growth, and superior user experiences across all screens—including CTV, mobile, and web, stated a press release.

"The combined Teads platform is set to become one of the largest open internet advertising ecosystems, managing a combined $1.7 billion in advertising spend and reaching over 2.2 billion consumers worldwide. This leadership structure is pivotal in delivering Teads’ mission of providing optimized supply paths, exclusive media environments, and elevated creative solutions tailored for APAC markets," stated the release.