Leo Burnett promotes Prajato Guha Thakurta, Sachin Kamble, Vikram Pandey to NCDs

The trio has been Executive Creative Directors in Leo Burnett’s Mumbai office

exchange4media Staff 1 week ago

LeoBurnettNCDs

Leo Burnett India has announced the promotion of Prajato Guha Thakurta, Sachin Kamble and Vikram Pandey to National Creative Directors. They will report to Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia, and Dheeraj Sinha, Managing Director – India and Chief Strategy Officer, South Asia. Prior to their promotions, the trio has been Executive Creative Directors in Leo Burnett’s Mumbai office.

Speaking about the elevation, Rajdeepak Das said, “Sachin, Projo and Spiky have been the engines driving the creative culture at Leo Burnett. They have been leading the Fight Club (the creative brain trust of the agency) to produce and incubate new-age work done for some of our biggest brands – ‘The Nation’s Bike’ and ‘Invincible Indians’ for Bajaj V, ‘Salaam Loans’ for Tata Capital – among so much more for Google, HDFC Life and others. They have been responsible for winning multiple Cannes Lions, One Show and D&AD awards for our clients. Most importantly, they have been the true flag-bearers of the Humankind philosophy and the open-collaboration culture of the agency. It is this spirit that has helped name Leo Burnett India as the Agency of the Year 2018 among our 86-office network.”

Thakurta, Kamble and Pandey's new mandate would be to help deliver Humankind work on their clients from the Mumbai operations and several others from the national roster. They will continue to spearhead national new business initiatives and nurture creative talent across geographies. Additionally, they will play a key role in the Fight Club – Leo Burnett India’s creative crucible that takes place every quarter.

Speaking about the promotions, Dheeraj Sinha said, “The greatest thing about Leo Burnett is the ‘boundarylessness’ of our talent. Our best talent is available for our clients irrespective of their geography. Projo, Sachin and Spiky have done a spectacular job of the creative product which has won accolades at Cannes Lions, Spikes Asia and consistently gotten a 7+ on the Leo Burnett GPC scale. They have contributed hugely to the new business wins of the agency and have added value to clients across offices. These promotions are a formalisation of the roles that they are already playing. These elevations are timely as we enter 2019 on the back of great momentum of 2018, both, in terms of business growth and global recognition.”

Commenting on his new role, Prajato Guha Thakurta said, “I am equal parts excited and humbled by the opportunity to spearhead Leo Burnett India’s creative culture. As part of this new role, our priority will be to carry forward the creative legacy of this agency by creating new-age, integrated work for our clients, with a focus on innovation and technology.”

“I am very excited about this new role and I’m looking forward to the challenges and opportunities that come with a mandate like this. Of course, work that works for our clients will continue to be a priority, and my aim is to do it using a mix of design, technology and storytelling,” said Sachin Kamble about his new mandate.

Vikram Pandey added, “In my 12 years at Leo Burnett, I have seen the agency evolve through various stages. I am absolutely delighted at the opportunity to lead the next phase, from the front. As the business transforms rapidly and we evolve with it, I believe storytelling is going to be our tool for the future. We are uniquely positioned to leverage creative data and new media to craft brand stories that are relevant yet meaningful.”

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Pallav Singh leaves Ola as Senior Vice- President and interim COO

Singh has been one of the first employees to be hired by Ola Co-Founders Bhavish Aggarwal and Ankit Bhati

exchange4media Staff 5 days ago

ola

Pallav Singh, Senior Vice-President and Ola veteran, has quit the company, according to reports. He was also serving as the Indian ride-hailing platform's Interim Chief Operating Officer.

Singh had been one of the first employees hired by Ola Co-Founders Bhavish Aggarwal and Ankit Bhati and had assumed the role of interim COO after Vishal Kaul, stepped down from the post in May 2018. 

Singh's departure from the company adds to the growing list of top-level exits over the past year including Chief People Officer Susheel Balakrishnan, Senior Vice President for Growth Saikiran Krishnamurthy, and Corporate President for New Initiatives Joy Bandekar. 

 

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GREY group appoints Minakshi Menon as Senior Vice President & Office Head

She will head the agency's Bangalore office and report to Yashaswini Samat, Chairman and Managing Director, GREY group India

exchange4media Staff 1 week ago

MinakshiMenon

GREY group India has appointed Minakshi Menon to lead the agency’s Bangalore office in India. She joins GREY group as Senior Vice President & Office Head. Minakshi will closely work with her reporting head -Yashaswini Samat, Chairman and Managing Director, GREY group India.

Minakshi joins GREY with an over two decades marketing and communications experience across various geographies and disciplines, with hands-on experience in content, strategy, online marketing, and business leadership.

Speaking n Minakshi’s appointment, Yashaswini Samat, Chairman & Managing Director, GREY group India said, “We are delighted to have Minakshi join the team at Grey. In the current business environment, agencies are seeking the sweet spot where creativity & brand thinking converge with an understanding of the digital ecosystem. With her international experience in digital marketing, strategy, and advertising communication Minakshi is uniquely qualified to fit this need and create famously effective work.”

Before GREY, Minakshi was a Marketing consultant in Bangalore, working with local organisations to develop marketing strategies, campaign planning, content and execution framework. She has worked in WPP agencies like GREY group, Middle East & Africa and Wunderman in Singapore, Vietnam & Indonesia. She started off her career as a Copywriter in Chaitra Leo Burnett & Enterprise Nexus in Bangalore and strategic communications consultancy- Sazcom. Minakshi has also worked with Hewlett Packard where she was a part of the management team that helped set up the first in-house agency, producing marketing collateral for HP servers worldwide.

“Returning to the GREY family has been an energising experience. We have a great roster of new and iconic brands, and we are an enthusiastic, talented team. For me personally, there is both the joy of returning to the market where I began my career, and the opportunity to add my digital experience to the mix. 2019 is set to be a year of great possibilities - I look forward to a busy one!”, Minakshi said on starting her second innings with GREY.

Minakshi holds a graduate degree in Bachelor of Arts. She has worked across the brands of Nokia, Ford, Microsoft, Shell, Dell, Louie Philippe, Britannia and many others. In her private time, Minakshi can read anything and everything that she can get her hands on, writes, travels and is an avid gardener by nature.

Last year, GREY appointed Nishant Saurabh and Suvikrant Maira as Sr. Vice President in the Mumbai and Gurgaon office respectively. While Nishant has worked across FMCG, Automobile, Telecom, Consumer Durables, Financial, Electricals and Online Payments; Suvikrant joined GREY with an avid interest in technology/product innovations in auto sector, mobile phones, computers and alcohol industry.

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Kajal Sinha joins Social Frontier as President and Co-founder

Sinha will help drive the company’s global business development initiatives

exchange4media Staff 1 week ago

KajalSinhaSocialFrontier

GrowthStory-promoted Social Frontier (SF), the marketing technology company pioneering data-driven marketing solutions, has appointed Kajal Sinha as its President and Co-Founder. With over a decade of experience, Kajal Sinha has joined the venture to drive growth, which is the next generation cross-channel advertising platform for agencies, brands, and marketers.

Prior to this Sinha was the Founder and Head of Media Conversion, an ad-tech platform and has been associated with several established entities such as The Times of India, Yatra.com, and Vdopia. She has also been acknowledged as the Woman Entrepreneur of the Year 2018 by CEO magazine.

Welcoming Kajal Sinha on board Abdulla Basha, Co-founder, Social Frontier, said, “Kajal’s rich experience in the digital domain and across channels, will be an asset to help Social Frontier achieve rapid scale. Her support and insight will enable us to achieve new milestones and establish a wider reach in the industry. She is a growth enabler and will bring her expertise to the SF bandwagon thus catapulting the venture’s portfolio to greater heights.”

Speaking on her new role, Kajal Sinha, President & Co-Founder, Social Frontier, said, “The digital media ecosystem is evolving rapidly and to counter this, businesses are adapting tools/technologies and trying to solve problems vertically. Social Frontier’s approach, using cutting-edge technologies with modern tools such as ML/AI, driven by data science methodologies, has redefined digital marketing success for many businesses. I am excited at the opportunity and look forward to working with the team.”

Promoted by GrowthStory, K Ganesh's entrepreneurship platform, Social Frontier is an ROI-driven expert specializing in cross-channel digital marketing integration. The startup provides its customers an amalgamation of marketing automation and optimization. At the core, this tech-based platform is designed and tuned to generate better results working with multiple Ad channels along with Analytics channels in real-time.

Social Frontier recently launched Kintegra Labs, a powerful Social Media Marketing Intelligence Tool that uses artificial intelligence and self-learning to help monitor a brand’s performance. Kintegra is targeted at agencies, brands, and enthusiastic digital marketers aiming for the best ROI from their ad spend across search and social channels. Social Frontier is paving the way for innovation across all marketing channels to maximize the ROI.

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Sudhir Nair moves back to 21N78E

At Omnicom Media Group, Sudhir augmented its digital media capabilities and focused his energies on new business while supporting the specialist units within OMG to become a force to reckon with

exchange4media Staff 03-January-2019

SudhirNair

After nearly 3 years at Omnicom Media Group, Sudhir Nair has decided to move back to 21N78E Creative Labs, the agency that he started in 2015 after a 15-year stint with Grey Group.

Sudhir joined Omnicom Media Group in April 2016 as the Managing Director, Digital. Simultaneously 21N78E Creative Labs got into an understanding with Omnicom Media Group to partner as a creative agency wherever synergies permitted. As part of the agreement, OMG also extended media support to 21N78E clients. In early 2018, Sudhir was given additional media agnostic responsibilities as the Managing Director of Omnicom Media Group.

During his stint at Omnicom Media Group, Sudhir augmented its digital media capabilities and focused his energies on new business while supporting the specialist units within OMG to become a force to reckon with.

Speaking on the development Sudhir Nair said “I had a great run with OMG. Last year we had some of the most prestigious media mandate wins and the specialist capabilities that exist within the system, like Programmatic and Performance, which is arguably one of the best in the country. The partnership with 21N78E also continues to work seamlessly across common clients. However, with 21N78E also moving well along its growth trajectory, it was important for me to take this call and focus my energies full-time on 21N78E. I have been in a transition phase since June 2018.”

Commenting on this move Harish Shriyan, CEO, Omnicom Media Group said “Sudhir bought a strategic maturity to the way we built our new media capabilities and beyond. It was good to have him as part of my team. 21N78E is his dream and so I understand his reasons to make this move. I wish him all the very best.”

21N78E has seen some significant wins and senior appointments last year. It started with Nikhil Shahane joining as the COO in early 2017. Navin Kansal, coming on board as the Chief Creative Officer in March 2018 and Don Bosco joining the core team as the Chief Strategy Officer in May 2018. Sudhir added “I am delighted to have them as part of the core team. We have created magic in our past stint and am itching to get started once again. Last two years have been a defining period for 21N78E. We have made some significant investments, we haven’t gone belly-up and the hard work has started paying off. We test piloted our first product meant for farmers. Another product of ours is in the beta stage. We are also building some AI and data-driven products that will give us a strategic and creative edge.”

21N78E opened its offices in Gurugram and Bengaluru last year on the back of 12 wins and some significant business consolidation, including Motorola, Welspun Spaces, SHARP amongst others. According to Sudhir “Bulk of the hard work is done. Now its time to gun for exponential growth and momentum. We have an eclectic & driven bunch of people at the agency. A start-up culture is infectious and crazy. It allows you to be nimble and aggressive at the same time. Fun times ahead hopefully.”

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Former JWT Creative Chief Matt Eastwood joins McCann Health as Global CCO

He will be replacing Jeremy Perrott who left the company in July last year

exchange4media Staff 03-January-2019

MattEastwood

Former J Walter Thompson Creative Chief Matt Eastwood has been appointed as Global Chief Creative Officer of McCann Health, according to reports. He will be replacing Jeremy Perrott who left the company in July last year.

Eastwood joined J Walter Thompson in 2014, but left amid a restructuring following the agency's merger with sibling company Wunderman.

He also served as Executive Creative Director at M&C Saatchi and as Chief Creative Officer at Y&R New York.

Eastwood’s extensive experience spans across numerous agencies, specialties and countries, including Australia, the UK and US. He was a founding partner of M&C Saatchi in Australia, after which he went on to work with DDB Australia as National Creative Director and Vice-Chairman. In 2010, he began his role as Chief Creative Officer with DDB New York.

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Zee TV appoints Parinda Singh as Head of Marketing

Singh was formerly the Marketing Head at Star Utsav

exchange4media Staff 20-December-2018

ParindaSingh

Former Marketing Head of Star Utsav, Parinda Singh has been appointed as Head of Marketing for Zee TV, according to media reports. Singh will be responsible for developing and driving the viewer-based strategy, marketing approach, communication, and activation plan to strengthen the company's market position.

Singh has more than 17 years experience in the fields of marketing and brand communication spanning across industries including FMCG and television. With 11 years of experience in the television industry, she has been instrumental in building media brands ranging from Hindi GECs, lifestyle channels, and movie channels.

Prior to her work with Star Utsav, Singh worked with Star India for six years in the marketing department for Life OK and Star's Hindi movies cluster.

She also worked with Turner General Entertainment Networks’ Imagine TV, Zoom TV, and Lowe Lintas.

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WPP names Laurent Ezekiel as its first Chief Marketing and Growth Officer

Ezekiel, a Publicis Groupe veteran, will report directly to WPP CEO Mark Read

exchange4media Staff 17-December-2018

LaurentEzekiel

Laurent Ezekiel has been named as WPP's first Chief Marketing and Growth Officer, according to media reports. Ezekiel is a Publicis Groupe veteran and worked with Digitas since 2003 before the company was bought by Publicis. Ezekiel served as President of Digitas North America and International.

Ezekiel will report directly to WPP CEO Mark Read and will be tasked with supporting WPP’s growth strategy, and he will work alongside Chief Client Officer Lindsay Pattison, dividing time between New York and London.

Publicis has recently retained its GlaxoSmithKline's $1.7bn media account and according to reports, Ezekiel handled the company's existing advertising relationship with the pharmaceutical giant.

Ezekiel began his career with Saatchi & Saatchi and previously worked at Grey in London.

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Aroon Kumar appointed as Director Marketing & Corporate Affairs, RICS

In his new role, Kumar will be responsible for creating and positioning a favorable public image for the organization

exchange4media Staff 17-December-2018

AroonKumar

The Royal Institution of Chartered Surveyors (RICS) has appointed Aroon Kumar as Director, Marketing & Corporate Affairs at RICS South Asia and RICS School of Built Environment. In his new role, Kumar will be responsible for creating and positioning a favorable public image for the organization. He will also be responsible for designing marketing strategies, plans and campaigns to reach out to industry professionals, employees, employers, industry analysts, students, government agencies, corporates, and other stakeholders. 

An alumnus of Harvard Business School, IIM-Calcutta and Mudra Institute of Communication Ahmedabad (MICA), Kumar possess diversified vertical experience that includes global marketing, business planning, omnichannel experience designing, strategic media engagement,digital transformation, communication planning, advertising, marketing automation, social media analytics tools, content design and curation, OOH Technology, enterprise mobility solutions, mobile marketing and audience analytics.

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Universal Music India appoints Shantanu Gangane as Vice President, Marketing

Prior to joining Universal, Shantanu was with Vu Clip Inc. where he was the Head of Marketing for the OTT venture Viu India

exchange4media Staff 13-December-2018

ShantanuGangane

Leading music label, Universal Music today announced the appointment of Shantanu Gangane as the Vice President, Marketing India & South Asia. In his new reporting into Senior Vice President, Vinit Thakkar, Shantanu will be will be primarily responsible for growth of international and domestic content uptake while closely working with brands and partners.

Prior to joining Universal, Shantanu was with Vu Clip Inc. where he was the Head of Marketing for the OTT venture Viu India. Shantanu Gangane has advertising and media experience spanning 15 years with reputed brands like MTV, Nickelodeon, Radio City, FCB Ulka and Times Network.

Speaking on the appointment of Shantanu Gangane as the Vice President, Marketing for Universal Music India & South Asia, Senior Vice President Vinit Thakkar, Universal Music India & South Asia said, “We are at a very interesting time in the music business which is being driven by creativity and innovations at all levels. Shantanu will be a great addition to the management team at Universal Music India & South Asia with his diverse experience across media and entertainment businesses and his expertise across functions of Marketing & PR.”

Commenting on his new role as Vice President, Marketing at Universal Music India, Shantanu said, “This is an exciting growth phase of my career and I couldn’t be happier to join the leading music label Universal Music that is looking at India for a growth trajectory. And working with passionate industry experts, Devraj and Vinit is surely going to be a fulfilling and enriching experience

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Deep Halder joins India Today Group Digital as Executive Editor

Halder was previously the Editor of Dainik Bhaskar Group’s English newspaper DB Post

exchange4media Staff 12-December-2018

DeepHalder

Deep Halder will join India Today Group Digital as Executive Editor.

Halder has over 17 years of experience in print and television media. He was Editor of Dainik Bhaskar Group’s English newspaper DB Post before this. Halder was also the launch editor of Millennium Post.

He joined the publication at the inception stage, spearheading the launch of the 16-page daily broadsheet, with circulation in Delhi and NCR and focus on investigative journalism. He was Resident Editor of MidDay's Delhi edition and worked in senior positions in Hindustan Times, DNA and Pioneer.

This will be his third stint with the India Today Group.

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