greytHR appoints Archana Chopda as Vice President of Marketing

Archana Chopda has two decades of experience across multiple industries and B2B/B2C product categories

by e4m Staff
Published: Nov 11, 2024 5:39 PM | 2 min read

greytHR has announced the appointment of Archana Chopda as its marketing head. In her new role as Vice President – Marketing, she will spearhead the company’s global growth marketing operations.

Archana is a strategic revenue marketing leader with two decades of experience across multiple industries and B2B/B2C product categories. She has successfully launched products, developed new markets, and positioned brands at HP Americas, GE (Industrial and Healthcare), Salesforce, and Microsoft.

“It’s a pleasure to have Archana on our leadership team. I am confident that her tech marketing expertise and result-oriented approach will help us maximize the potential of our product and brand. I welcome her on board and wish her the best of luck in all her endeavors,” said Girish Rowjee, Co-founder and CEO, greytHR.

Archana has led several large digital transformation projects, working with C-suite executives, and change management programs involving various stakeholders and leadership across countries and regions.

“I am delighted to welcome Archana to the greytHR family. Since our current accent is on business growth and market expansion, I am confident that her expertise will deliver immense value to our organization,” stated Sayeed Anjum, Co-founder and CTO, greytHR.

“I am excited to join Girish and Anjum to take greytHR to the next phase of growth in India, the ME, and Asia. With 27,000+ customers around the globe and a robust product offering in the HRMS domain, I am confident that greytHR is poised for significant expansion in these key markets,” said Archana Chopda, Vice President ‒ Marketing, greytHR.