Banisha Singh Anand takes over as Logi5’s Business Director - Middle East & India

Prior to this, she was the Agency Lead, India (Dentsu, OMG & IPG) at LinkedIn for over 2 years

by e4m Staff
Published: Jan 13, 2025 7:05 PM | 2 min read

Banisha Singh Anand has joined Logi5 as their Business Director- Middle East & India. She will be based out of Dubai for this role. At Logi5, she will be leading the sales for the firm for Middle East and India by helping brands connect smarter and drive meaningful results through location intelligence.

Anand is a result-oriented sales and partnerships leader with over 14 years of experience scaling revenue and forging high-impact strategic partnerships across digital, AdTech, and eCommerce sectors.

She also excels in creating and executing go-to-market strategies, monetization frameworks, and multi-million-dollar sponsorship deals that drive sustained growth and competitive market presence.

Prior to this, she was the Agency Lead, India (Dentsu, OMG & IPG) at LinkedIn for over 2 years. Here, she acted as a Strategic thinker with a focus on global agency-centric strategies to accelerate client growth with API integration, scaled upskilling and strategic JBA's deals.

Additionally, she was driving joint marketing efforts with agency by providing valuable insights for strategic clients.

In the past she has also worked with VerSe Innovation majorly as their Associate Director for Strategic Accounts of Dailyhunt & Josh for nearly 3 years. Anand was working closely on the launch and innovative digital collaboration strategies for strategic accounts at Dailyhunt like Amazon Prime Video, Ceat, Netflix, Dream11 etc.

Meta, Zeotap, Flipkart, Inmobi are some other leading brands that Anand has been associated with in the past.

In a LinkedIn update, Anand said, “Grateful, Blessed and Excited to begin a new chapter! After an incredible 2+ years at LinkedIn, where I had the privilege to collaborate with brilliant minds and drive impactful initiatives for media agencies, it’s time for a new journey. I’m thrilled to join Logi5 as Business Director - Middle East and India.

Logi5 is built on a visionary idea: to leverage location intelligence and deliver smarter, data-driven solutions that transform how brands engage with their audiences and drive meaningful commerce opportunities.

A big thank you to Gulrez Alam for his trust and inspiring vision - it’s both a privilege and an honor to contribute to this exciting journey and pushing the boundaries of innovation in advertising.”