Zee TV unveils ‘Anmol’ offer for daily soap lovers

The new GEC from Zee TV network will compete with strong players such as Star Plus, Colors & Life OK, among others. The channel will showcase popular shows on Zee TV

e4m by Abid Hasan
Updated: Aug 27, 2013 7:45 AM
Zee TV unveils ‘Anmol’ offer for daily soap lovers

Close on the heels of announcing the launch of a new movie channel, &pictures, Zee TV network is launching another general entertainment channel, Zee Anmol. The channel is being launched with the tagline: ‘Dil ko chu jaye’.

Zee Anmol will showcase some of the popular shows on the Zee TV network channels, including ‘Jhansi Ki Rani’.

With 100 per cent FDI now allowed in entertainment channels as well as with two phases of digitisation process already in place, relatively new channels such as Colors, Life OK and Movies OK as well as well established channels have got a boost.

Zee Anmol will be in the fray for eyeballs along with strong competitors such as Star Plus, Life OK and Sony, among others. 

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