Video: Discovery's Rahul Johri not too worried about digitisation delay
Leading broadcaster Discovery unveils growth strategy
Rahul Johri, Executive Vice President and General Manager, South Asia, and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia Pacific, is not too perturbed over the postponement of the digitisation deadline, suggesting broadcasters just have to be “patient.” “It's an irreversible process,” he said, though he admitted the delay is a little “disappointing."
Speaking about the “DNA” of the channel, Johri also pointed out how the 'Global' channel's Indian content has been creating an impact with its audiences. He listed India-specific programming such as on the Rashtrapati Bhavan and the Line of Control, as part of the channel's initiative to connect with its Indian audiences.
He also underscored the leading broadcaster's expansion drive, and announced that the company will launch more than 100 high quality, multi-genre series catering to children, youth, women, men and families.
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