IBN7 re-launches with a new tagline 'Hausla Hai'

IBN7 will be launching several new shows as part of its re-launch

e4m by exchange4media Staff
Updated: Oct 18, 2014 1:07 PM
IBN7 re-launches with a new tagline 'Hausla Hai'

IBN7 is being re-launched on Sunday, October 19, 2014. With the spirit of ‘Utsaah, Umang and Umeed’ of a new changing India, the channel is set to reposition itself with the new tag line Hausla Hai. New shows and pacier & cleaner graphics will attempt to ensure that IBN7 will stand out in the cluttered Hindi news genre. With over 2200 reporters across the country, the channel will provide coverage with focus on providing more and more news as opposed to views and opinions.

The changes at the channel are being fronted by established faces of Television - Sumit Awasthi, Richa Anirudh and Akash Soni along with Navjyot Kaur, Tejasvi Chandok Nayyar, Payal Bhuyan, Himani Naithani, Pankaj Bhargava, Amrit Anand and the channel’s present team of young and credible journalists and reporters. IBN7 will be launching several new shows as part of its re-launch. From a programme that will showcase news from every nook and corner of the country Desh Din Bhar to a big town, big story show – Rajdhani Express and a show dedicated to the latest buzz and trends in the social media space INews, the channel’s programming line-up will appeal to a wide cross-section of viewers. The prime time programming on IBN7 is also being re-vamped and strengthened with a new show Aath Baje which will not only be a round-up of news but will also deep dive into major issues, a rejuvenated & pacy India Nau Baje with short format news, packages and newsmaker interviews and a new crime bulletin – Crime News.

Commenting on the re-launch, Umesh Upadhyay, President (News), Network18 said, “The IBN7 re-launch, we believe, will be a defining milestone for the channel. It is extremely important that news channels stay relevant to viewers. Our increased focus on news as against just views, clean look and feel, our unmatched footprint and coverage and our focus on strong journalistic values will resonate with the Hindi news viewers. We already have an exceptionally strong team with senior journalists Sanjeev Paliwal and M.K. Jha which has become stronger, more vibrant and more credible with the addition of our new team members.”

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