Wellman awards The Bougainvillea Co. its creative mandate for India

Green Bark Consulting Co. has been roped in for market activation and sales

e4m by exchange4media Staff
Updated: Jul 23, 2019 12:28 PM



Wellness has roped in Boutique ad agency, The Bougainvillea Co., for its communication, creative and digital strategy in India. 

Meanwhile, the Green Bark Consulting Co. has been brought on board for the go-to-market strategy through activation and sales to launch Wellman in the Indian market.

Wellman has been endorsed by Virat Kohli. 


In India, the launch of Vitabiotics has been spearheaded by Sandeep Ajgaonkar, Head of OTC Marketing - Meyer Vitabiotics alongwith Rohit Shelatkar, VP - Vitabiotics London. 

Wellman’s launch in India has been further strengthened by media agency Publicis Beehive who crafted and executed the media planning and the Out of Home strategy. A TVC ad campaign created by Cornerstone Media featuring Kohli truly has also been launched. 

“Finally, a product such as Wellman aims at not only enhancing the mental and physical wellbeing of people in this country, but also lays the foundation for emphasis on health as the backbone of a fast growing economy. This is precisely why it’s important for a niche and high-quality product such as Wellman to reach as many people as possible,” Ajgaonkar said.  

Adding his views, Amitabha Gangopadhyay, Director of Green Bark Consulting, said, “Wellman will create a new mind space, driving a balance of aspiration with health.” While according to Judy Patange, Creative Director of The Bougainvillea Co., “We aspire to reach our TG through all communication platforms by simplifying the science of proactive health.”

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