TimesPoints announces its digital campaign #IDidntKnow

The campaign aims to tell users how 'Reading can be Rewarding'.The reward program will be available to loyal users of Times Internet Network properties

e4m by exchange4media Staff
Updated: Jan 10, 2019 4:45 PM
Times Internet

Times Internet Limited’s (TIL) reward program, TimesPoints began its digital campaign #IDidntKnow for users of Times Internet. The reward program aims to make available to loyal users of Times Internet Network properties (Times of India, NewsPoint, Navbharat Times etc.) exclusive benefits this festive season through this campaign. 

#IDidntKnow will help users understand how they can earn more and use these points just like money in their wallet. The campaign includes the ongoing TimesPoints Winter Bonanza that started on Dec 24, 2018 and ends on Jan 14, 2019. During this period all loyalists of TimesPoints making minimum two redemptions would be eligible to win prizes worth Rs 200,000 including free flights from ixigo, Google Home, Shopping vouchers and bonus points. To add on to the excitement of users, Times Of India, Navbharat Times and NewsPoints are rewarding users with up to 10X extra TimesPoints for activities such as logging in, visiting website, subscribing newsletter etc.

Speaking of this campaign, Nidhi Agarwal, Business Head, TimesPoints, said, “#IDidntKnow backed by the TimesPoints Winter Bonanza will help us have conversations with our existing frequent users and new ones to let them know we truly value our relationship. Unlike other reward programs, TimesPoints does not urge users to spend money to gain benefits. TimesPoints in fact rewards their existing habits and gratifies them as they continue to enjoy their daily activity on various platforms like Times of India, NewsPoint. We aim to offer users benefits that are truly meaningful.”

TimesPoints are automatically earned while reading, sharing, liking and commenting on Times of India, NewsPoint. #IDidntKnow will help users understand how many TimesPoints they already have and how they can gain from daily reading, watching videos, commenting etc. 

In a bid to enhance consumer engagement and strengthen campaign impact, the brand roped in popular actor Aparshakti Khurana who has been seen sharing on Instagram, his ongoing experience of earning and using TimesPoints as he goes about his daily routine of reading news, sharing videos etc. on various TIL properties.

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