Tata SIA Airlines' Vistara expected to take flight in October 2014
The name Vistara is derived from the Sanskrit word, 'Vistaar', which means 'limitless expanse'. Vistara's brand name and logo is the result of an exhaustive design and creative process undertaken by Brand Union Ray+Keshavan
Tata SIA Airlines has announced that the much-anticipated brand name of its new airline will be Vistara. Headquartered in Delhi, Vistara is expected to commence operations in October 2014. The airline will take delivery of its first plane, an Airbus A320-200, in September and plans to increase its fleet to 20 aircraft, including A320neos, by the end of the fifth year of operation.
The name Vistara is derived from the Sanskrit word, ‘Vistaar’, which means ‘limitless expanse’, and draws inspiration from the brand’s domain – the ‘limitless’ sky. The logo is derived from a ‘yantra’, a perfect mathematical form that reflects the unbounded universe. Its fluid interconnecting lines reflect the seamless experience the airline wants to offer its customers. The eight-pointed star at the centre of the logo reflects the high standards Vistara is committed to and the excellence that will be a hallmark of the airline.
Vistara’s brand name and logo is the result of an exhaustive design and creative process undertaken by brand consulting and design company Brand Union Ray+Keshavan. The core values, which form the framework of brand Vistara, include excellence that surpasses customer expectations, thoughtfulness that demonstrates empathy and understanding, trust that upholds integrity, fairness and transparency, innovation to deliver operational excellence and cost leadership, and teamwork by building collaboration and diversity.
Speaking on the occasion, Prasad Menon, Chairman, Tata SIA Airlines said, “Today is a momentous day for the Tata Group and Singapore Airlines. Vistara will redefine the way we travel in India. I can confidently say that Tata’s and SIA’s legendary hospitality standards and service excellence will make Vistara a natural choice for passengers.”
Dr Mukund Rajan, Member – Group Executive Council and Brand Custodian, Tata Sons, and Director, Tata SIA Airlines added here, “All of us at Tata are extremely pleased to have witnessed the coming together of all the elements that have led to the realisation of Vistara, a long cherished dream for the Group that pioneered civil aviation in the country. The creation of a new full-service carrier is a matter of great pride for us.”
Phee Teik Yeoh, CEO, Tata SIA Airlines elaboated, “We aim to deliver a seamless experience via personalisation of services for guests who travel with us. Our core belief is that we will be intuitively thoughtful about our guests’ needs from the time they contact us to the time they leave the airport. Whether they are leisure or business travellers, we would like to make a significant difference at every stage of their air travel experience, and truly bring back the joy of flying.”
Vistara – Birth of a Brand
• September 2013 – Tata Sons and SIA sign agreement to announce JV and apply for FIPB approval
• October 2013 – Tata SIA Airlines receives FIPB approval.
• November 2013 – The Tata SIA Airlines Board is formed and the company gets incorporated
• December 2013 – Applies for NOC
• February 2014 – Signs aircraft lease agreement with BOCA
• April 2014 – Receives NOC from Civil Aviation Ministry and applies for AOP. Tata SIA board appoints Phee Teik Yeoh as CEO
• July 2014 – DGCA rejects all objections, clears way for grant of air permit / AOP
• August 2014 – Brand Vistara is unveiled
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