Subway India unveils TVC for ‘Loaded Signature Wraps’
Subway India has built a 360-degree marketing campaign led by traditional as well as digital media
Subway India has announced the launch of a new TVC campaign – ‘Load Mat Le, Asli Loaded Signature Wrap Le’ aimed at creating excitement about their newly launched Loaded Signature Wraps among viewers.
The TVC is an invitation to food lovers to indulge in Signature Wraps available in multigrain and spinach tortillas.
Talking about the TVC, Shuchi Monga, Head of Marketing, Subway, South Asia said, “The TVC tells the story of an unsuccessful heist and insight of the campaign comes from the fact that today’s competitive fast-paced life leads to a lot of stress and for a while one can escape from it by indulging into Loaded Signature Wrap.”
Subway India has built a 360-degree marketing campaign, led by the traditional as well as the digital media. It will also be featured online through YouTube and social media to create more excitement among viewers.
The TVC (https://www.youtube.com/watch?v=6DdJuTOf2BM) has been produced by Happy Making Films. The creative agency involved is Dentsu Creative Impact.
“We have tried to create a cinematic look and feel in this film so that it creates intrigue amongst the audience. The use of high contrast lighting, with a clever use of colour makes it stand out from other ad films,” said Gaurav Kandpal, Director, Happy Making Films. The TVC has been shot from a digital-first consumption perspective with the clear objective of getting high viewership, added Kandpal.
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