Sony Pictures Sports Network & Farhan Akhtar kick off series for UEFA Champions League 

‘Road to Madrid’ will see a series of activities leading up to the UEFA Champions League finals

e4m by exchange4media Staff
Updated: May 6, 2019 4:52 PM

Sony Pictures Sports Network along with Farhan Akhtar, who is UEFA’s official guest from India, has kicked off a series of activities leading up to the build-up of the UEFA Champions League finals.

Actor Farhan Akhtar will be heading to watch the finals of the tournament at the Metropolitano Stadium in Madrid, Spain, on June 1. 

Fans can watch the second leg of the UEFA Champions League Semi-Finals and the Finals live and exclusive on SONY TEN 2 and SONY TEN 2 HD channels. With just four teams left in the race to the finals, UEFA Champions League 2019 is nearing a thrilling climax and Farhan will be present at the stadium. 

The actor has been an instrumental medium to bring the stories of sportsmen to the big screens with his choice of projects like ‘Bhaag Milkha Bhaag’ and ‘Toofan’ which makes him an ideal contender for an off-screen sports collaboration with the world’s biggest club football league. 

As a build-up to the knockout stage of the tournament, Sony Pictures Sports Network launched the ‘My Reasons to Watch UEFA Champions League’ campaign. 

Sony Pictures Sports Network in association with PVR Cinemas, will for the first time, be screening the UEFA Champions League finals LIVE on the big screen, across five cities in India. Football fans from Mumbai, New Delhi, Pune, Kolkata and Chennai can enjoy the clash of the titans with friends and family at PVR cinemas near them. 

To further enhance the viewing experience for audiences, the sports network will also feature a ‘UEFA Champions League Studio Show’ with a host of experts on board, presenting in-depth pre, mid and post-match analysis. 

Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India, said: “As the premier destination for football we are curating an immersive fan experience for one of the grandest sports finales of 2019. The UEFA Champions League is not just a football tournament, it is a culmination of the top European clubs vying for the coveted title. The tournament experienced a considerable jump in viewership and we have seen a 79 per cent growth over the previous season which is a testament to its popularity. We are delighted to associate with UEFA’s official guest from India, Farhan Akhtar, whose passion for sports has inspired millions.” 

On the association, Farhan said, “I have grown up watching and playing football and I am thrilled to be UEFA’s official guest from India. Getting the opportunity to watch the UEFA Champions League Final match live at the stadium, surrounded by thousands of passionate fans and soaking in the electrifying atmosphere is going to be an unforgettable experience. I will be posting all about it on Twitter and Instagram so that fans can follow all the action with me.” 

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