Snapdeal's guerrilla marketing reply to Flipkart's new campaign

Snapdeal strategically placed its outdoor campaign right under Flipkart’s ‘Nahi Khareeda? Achha Kiya’, which said ‘Acha Kiya Bata Diya #YahanSeKharido’

e4m by Sarmistha Neogy
Updated: Jun 19, 2015 9:13 AM
Snapdeal's guerrilla marketing reply to Flipkart's new campaign

For the last two days, Flipkart’s ‘Nahi Khareeda? ‘AchhaKiya’ campaign was all over the place. Five digital videos were released as teasers for the audience and to leave them wondering what their new campaign is about. It is a 360 degree campaign with presence across digital, outdoor, print and television. #AchhaKiya was trending and it garnered around 6,000 tweets in the last two days. Enthusiastic buyers on Twitter are expecting Flipkart to make a big announcement which will be similar to their Big Billion Day sale which took place in October last year.

On Thursday evening, Snapdeal indirectly attacked Flipkart with a campaign saying ‘Acha Kiya bata diya. #YahanSeKharido Snapdeal. It has also strategically placed their new outdoor campaigns just below Flipkart’s ‘Achha Kiya’ campaign. Twitter is buzzing with followers who are happy to see the war of words going on between the two e-commerce giants. Last time it took place during the Big Billion Sale offer, when Flipkart came out with its ad saying ‘Today Don’t Look Anywhere else. India’s greatest sale ever is here.’ Snapdeal on the other hand, released ads which said, ‘For others it is a big day, for us today is no different’.

Excerpt of conversations on Twitter:

Links of the Flipkart videos:


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