Ruder Finn wins communication mandates for Lee, Lowe's India and WeWork

These wins come after a series of multi-agency and competitive pitches

e4m by exchange4media Staff
Updated: May 24, 2017 1:02 PM
Ruder Finn wins communication mandates for Lee, Lowe's India and WeWork

In a move to expand its business portfolio in India, Ruder Finn has won three key communication mandates for Lee, Lowe’s India and WeWork. These wins come after a series of multi-agency and competitive pitches. Ruder Finn will be rolling out integrated communications mandate for these three internationally acclaimed brands.

Commenting on the appointment of Ruder Finn, Sharad Walia, General Manager - Lee India says, “We are happy to be associated with an organization that is ready to face new challenges every day. For an innovative lifestyle brand like us, we were looking for a communications partner who would co-create focused communication with us and with Ruder Finn, we found just the same.”

Sreedhanya Shanmughan, Corporate Communications, Lowe’s India added, “For us, it was  all about finding a consultancy that understands us in all aspects, right from our communications mandate to any other requirements we would have and advise us on the same. The idea was to work with a competitive team and Ruder Finn’s proposal was the choice for us.” Lowe’s India is the global in-house centre for Lowe’s Companies Inc. and is based out of Bengaluru, India. With over 700+ employees, Lowe’s India focuses on technology, analytics and shared services.

Karan Virwani, Director - WeWork India said, “WeWork is a young brand spreading the ideology of Do What You Love! With Ruder Finn, we found that they are a young and global brand which reflected in their communications approach and matched our expectations.” WeWork is a platform for creators, providing more than 1,00,000 members around the world with space, community and services through both physical and digital offerings.

Commenting on the wins, Radha Roy, Country Head – India, Ruder Finn said, “It’s a great opportunity for us to work with such esteemed and reputed clients. At Ruder Finn, we aim to deliver meaningful, measurable campaigns through insights and data-driven storytelling.”

Divya Narayan, Branch Head – Bangalore, Ruder Finn, said, “It’s an exciting phase for us as we continue to strengthen the south India operations at Ruder Finn. These wins are a testament of our new-age communications approach, which is not just limited to traditional PR. We wish to engage with clients and drive campaigns, which are in sync with their current requirement and needs.”

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