Radio Mirchi partners with Shuttl for new campaign highlighting Delhi pollution

The campaign ‘Odd Ho Ya Even…Mirchi toh Chalega hi Chalega’ will be anchored by RJs Naved, Sayema and Vidit

e4m by exchange4media Staff
Updated: Nov 4, 2019 4:03 PM
Radio Mirchi

Radio Mirchi in partnership with Shuttl has unveiled a campaign “Mirchi Shuttl” – Odd Ho Ya Even..Mirchi toh Chalega hi Chalega to highlight the increased pollution in the capital.

The campaign was flagged off by Delhi RJ Naved (Radio Mirchi) and Vishwas Singh Vice President – Shuttl at 10am from Times Building, FC 6, Sector 16 A Noida. The Mirchi Shuttl will provide free travel for the new commuters, and occasionally they can be travel buddies with their favourite RJs Naved, Sayema, and Vidit. The RJs will conduct interviews with the commuters and drivers and share their views with the public on the service during Odd Even regulation period.

There will be around 4 to 5 Mirchi Shuttls, which will offer free of cost service basis promo code on designated routes from - Gaur city (Greater Noida) to Gurgaon (cyber city and Sohna road); Rohini to Gurgaon; Dwarka to Gurgaon; Nangloi to Noida 135; Faridabad to Noida 135. The Mirchi Shuttl will be on road daily till November 15.

Pritesh Chothani, VP & Cluster Head - Delhi & Rajasthan, Radio Mirchi, said, “Mirchi has always been at the forefront in highlighting issues that matter the most to every resident of Delhi. Traffic and the resultant pollution is a matter of serious concern today. In our effort to support the Odd-Even initiative, we have partnered with Shuttl to offer free rides to people during the Odd-Even phase. On similar lines, we had partnered with Ford for creating awareness about Good Driving Behaviour. Our video series about this topic garnered over 30 million views across social media platforms. I would like to thank Shuttl for their unequivocal support and I look forward to many such partnerships with them in the future.”

Speaking about the campaign, RJ Naved said: “I am delighted that Mirchi Shuttl will be a boon for the people of Delhi. The Odd-Even is a great move by the government to curb pollution and with lesser traffic on the road, I am sure that commuters will reach their destination early. We welcome the commutes and hope to start a memorable commute on Mirchi Shuttl every morning with us.”

Vishwas Singh, Vice President – Shuttl, said, “Pollution is not a problem that government can solve alone. Citizens, businesses and influencers must join forces with government to eradicate this menace that has taken our beautiful city hostage. Making environmentally responsible choices must become part of our daily life and culture. We are delighted about Mirchi-Shuttl partnership that aims at bringing this positive change in our society.”

The morning show Naved Ki Dilli, Dilli ka Naved will be on air from 7am to 12 noon, Monday to Friday on Radio Mirchi 98.3 FM.

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