Purpose, Profit & Platforms: Prasanth Kumar to decode media’s new era at e4m Confluence

The fourth edition of the e4m Confluence – The Media Investments Summit will be held on November 11 in Mumbai. The upcoming edition is set to bring together some of the brightest minds and most influential voices from across the advertising, marketing, and media industries. At the conference, Prasanth Kumar, CEO – South Asia, WPP Media, will engage in an insightful fireside chat with Nawal Ahuja, Co-Founder of exchange4media, at the upcoming e4m Confluence. The session, titled “The Triple Mandate: Aligning Purpose, Profit & Platforms in Media’s New Era,” promises to explore how the media ecosystem is evolving to balance commercial success with purpose-driven communication and platform innovation.

In this thought-provoking conversation, Kumar is set to share his perspectives on how brands and agencies can align purpose with profit while leveraging new-age platforms for maximum impact. With the rapid transformation of media consumption patterns, the discussion aims to highlight the critical balance between meaningful engagement, sustainable growth, and technological advancement.

As a seasoned leader in the advertising and media landscape, Prasanth Kumar’s insights are expected to provide a roadmap for the future of media strategy. The session will serve as one of the key highlights of the conference, inspiring industry professionals to rethink traditional approaches and embrace a future-ready model of media leadership.

The upcoming edition of the conference will see the coming together of industry stalwarts, thought leaders, and business heads under one roof to share insights on challenges, emerging trends, and new-age opportunities in the media ecosystem. With an impressive lineup of keynote sessions, panel discussions, and interactive dialogues, the summit is designed to inspire collaboration and spark actionable ideas. The e4m Confluence Summit promises to deliver deep insights and thought-provoking discussions by seasoned experts and industry leaders on the evolving dynamics of media investments.

The Co-Presenting Partners of the conference are Samsung Ads and Mediakart, the Gold Partners are Channel Factory, Apptrove, Teads, Sharechat and Segumento while the Programmatic Media Partner is mediasmart.