Pitch CMO Summit: Experts to explore how emotion, instinct & conviction build brands

The panellists will share key insights on the topic ‘Virality Is an Outcome, Not a Brief’

by e4m Desk
Published: Mar 11, 2026 2:21 PM | 2 min read

The Pitch CMO Summit 2026 is set to take place on March 12 in Mumbai in presence of industry leaders from the advertising, marketing and media ecosystem. With a power-packed agenda, the conference will feature a series of sessions on a wide range of topics on trends, challenges and opportunities in the marketing space. Among the key highlights of the summit is a panel discussion titled ‘Virality Is an Outcome, Not a Brief’, which will examine how brands can build meaningful connections with audiences in a digital-first world.

The panellists include Bimal Kumar Sahoo, Marketing & CX Leader, BKT Tires; Protiti Bagchi, Associate Director, Global Lead for Content & Marketing Operations & CX, GSK; Priyancka Puri, Senior VP- Marketing, HRI; Ritij Khurana, Associate Director-Marketing, Xiaomi India; Sheena Kapoor, Head, Marketing & Corp Comm & CSR, ICICI Lombard. The panel will be moderated by Vivek Das, Chief Digital Officer, Madison World.

Pitch CMO Summit 2026 on March 12: Top voices to decode marketing in AI-native era

In a world chasing algorithms, formats, and shortcuts, this session challenges a hard truth that virality can’t be mandated, it has to be earned. The panel will explore how emotion, instinct and creative conviction often spark organic amplification long before performance tools or platform strategies come into play. Drawing from real creator and brand experiences, the conversation will unpack why ideas designed for genuine human connection tend to travel farther and create deeper impact than campaigns built purely for reach and metrics.

As artificial intelligence continues to reshape the marketing landscape, the panel discussion will highlight the enduring importance of originality and cultural understanding. The discussion will underline that even in an AI-native era, creative courage, cultural insight and authentic storytelling remain some of the most scalable advantages for brands looking to cut through the noise.

The summit is Co-Presented by Snapchat and Samsung Ads, Powered by NDTV, Frodoh, Truecaller Ads, Zee Entertainment Enterprises Ltd and Sakal while the Gold Partners of the Summit include Huella, Vertoz and The Hindu Group.