Pee Safe ropes in Jacqueline Fernandez as brand ambassador for Raho Safe

The Raho Safe range includes an alcohol-based hand sanitizer, surface disinfectant, surface protectants, face masks, face shield, and other hygiene products

e4m by exchange4media Staff
Updated: Jul 15, 2020 2:51 PM
Pee Safe

Pee Safe has signed on actor, influencer, and entrepreneur Jacqueline Fernandez, as the brand ambassador for their Raho Safe range of products.

Pee Safe aims to leverage her popularity across various segments. The range includes an alcohol-based hand sanitizer, surface disinfectant, surface protectants, face masks, face shield, and other hygiene products.

Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “We are delighted to have Jacqueline on board as our brand ambassador for the Raho Safe range. She brings a lot of youthful energy and is a huge influence on the millennial generation. With her on board, we will be able to connect with every segment of the population, be it in the metros or the Tier 2 and 3 cities. The personal hygiene market is expected to reach $15 billion by 2023 in India, more so after the pandemic. We launched the Raho Safe range just before the Coronavirus outbreak with an aim to improve access to better hygiene and wellness products that are also affordable. With Jacqueline, we also aim to strengthen our messaging around the importance of feminine hygiene.”

Jacqueline Fernandez said, “At the outset, I wish to commend Raho Safe for their efforts towards ensuring hygiene and wellness for everyone. I resonate with the brand’s ideology of access to good hygiene and sanitation being a universal right and I am thrilled to come on board as their brand ambassador. All the products under the Raho Safe range, from the hand sanitizer to the face masks and surface disinfectants, are more important than ever in today's scenario. And the best part is that they are also affordable. I truly believe that staying hygienic is not an option or a habit, but a way of life. I hope that we can together change people’s mindset and help educate the masses on the importance of hygiene both during and after the pandemic.”

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