Oakley, GoDaddy, Nature Valley new sponsors for IAAF Gold Label Tata Mumbai Marathon

World Boxing Champion Mary Kom to be event’s ambassador; South African marathon champion Bruce Fordyce to attend too

e4m by exchange4media Staff
Updated: Jan 10, 2019 6:45 PM

The IAAF Gold Label Tata Mumbai Marathon, scheduled to be held on 20th January will have over 46,000 participants, including some of the world's best marathon runners. 

What truly sets the Tata Mumbai Marathon apart is that, the event is not just a platform for sporting excellence, it has also become India’s largest showcase of people pushing boundaries, inspiring the human spirit. 

The event has gone beyond running to bring people together – over politics, religion, race, colour and gender. This includes not only runners but also spectators, volunteers, state and civic authorities, sponsors, fundraisers and all who experience and touch the event in different ways. The Tata Mumbai Marathon inspires people to 'Be Better'. 

For the 2019 edition, Tata Mumbai Marathon has launched an initiative ‘Mumkin Hai – Run for the Full’ with Mumbai Striders. The aim was to galvanize, encourage and assist amateur half marathoners to push their limits towards becoming a full marathoner. The success of this initiative reflects in the registrations this year and for the first time, we have 8,414 participants for the Full Marathon, a 22% increase from 2018. 

The 2019 edition of the event will witness Ethiopia’s Abera Kuma lead the men’s field, while the women’s field will be headlined by defending women’s champion Amane Gobena. Along with the six-time World Boxing Champion, Mary Kom, as the event ambassador, the event will be graced by South African Comrades Marathon champion, Bruce Fordyce. Popularly known as the ‘Comrades King’, Bruce has been the winner of South Africa’s grueling ultra-marathon for an unprecedented eight consecutive years, and nine times overall. 

Pradipta Bagchi, Group Chief Communications Officer, Tata Sons, said, “The Tata Mumbai Marathon is the city’s way of celebrating achievement, perseverance and commitment. The increasing participation from not just Mumbaikars, but from runners across the country and the world is testament to the success of the IAAF Gold event in bringing together over 46,000 runners on one common platform every year in this city.”

He further added, “Tata Mumbai Marathon inspires everybody to #BeBetter and is a great opportunity to engage with the community, connect with youngsters and create awareness about the importance of good health.”

Ujjwal Mathur, Vice President & Country Head – India Business, Tata Consultancy Services (TCS) said, “This year has been momentous for Tata Sons. Like in the previous years, this year too we will have a large contingent of TCSers from across various geographies taking part in the Tata Mumbai Marathon. We will continue to raise funds for charity and create social awareness for health and fitness in the city. In the true sense, we will root for the spirit of Mumbai!” 

Tata Mumbai Marathon is a fully waste managed event, with a focus on managing waste through the 3R principal- Reduce, Reuse and Recycle. For the first time ever, the Municipal Corporation of Greater Mumbai has partnered with the event to work closely in the execution and last mile disposal of all waste generated on-course, the holding area and the event expo.  

The entire route will be cleared off all the waste generated within five hours of the closing of all race categories. The waste generated will be segregated at each location as Dry and Wet Waste. This dry / wet, first level segregated waste will be taken to the waste segregation stations at the MCGM Ward Office – where total segregation and last mile recycling would be actioned. 
In addition to this, there are other pro-active measures taken by Procam International to ensure reduction in waste generation. 

Vivek B Singh, Joint Managing Director, Procam International, said, “As we inch closer to yet another edition of the Tata Mumbai Marathon, preparations for the event are in full swing. The success of this marathon is not possible without the support from the Government of Maharashtra, state and civic authorities, our sponsors and partners. A new finish for the timed categories will make finish logistics easier and beneficial for our runners. We take this opportunity to thank MCGM for partnering with us on the Waste Management initiative. 

New Sponsors: Running has become the fastest growing sporting activity in the country and to boost the eco-system further, it is imperative to have the right partners who share the same vision and belief. Procam takes pride in announcing three new partners starting with the 2019 Tata Mumbai Marathon. Along with Oakley as Performance Eyewear Partner, GoDaddy is the Domains and Online Presence Partner, and Nature Valley is the Recharge Partner. 

GoDaddy, Domains and Online Presence Partner: World’s largest cloud platform dedicated to small and independent ventures is the Official Domains and Online Presence Partner for the Tata Mumbai Marathon. This partnership will enable GoDaddy to reach out to aspiring entrepreneurs and business owners, participating in the events, and help them understand the benefits of having an online presence and the ease of creating a website.

Nature Valley, Recharge Partner: Since 1860, the General Mills’ vision has been to “Serve the world by making food people love”. It fulfils this legacy through one of its iconic brands, Nature Valley. Made with only the best ingredients, Nature Valley granola bars provide its consumers with the energy they can depend on. Nature Valley has been very closely associated with encouraging individuals to get out of their homes and explore the outdoors. Sponsors of some of the most prestigious tennis events, this year Nature Valley has extended its association with Procam's distance running events as the Recharge Partner.

The Tata Mumbai Marathon is proud to have continued support from Sports Goods Partner ASICS; Channel Partner Star Sports; Fashion Partner Jabong; Hydration PartnerBisleri; Recovery Partner Volini Maxx; Timing Partner Seiko; Hospitality Partner Trident, Nariman Point; Print Partner The Times of India, Restoration Partner ORSL, Driven by Partner TATA HARRIER, Khushi Partner 98.3 Radio Mirchi; Medical Partner Asian Heart Institute; Philanthropy Partner United Way Mumbai; and Institution Partner Harmony for Silvers Foundation. 

Tata Motors, the event's Driven by Partner and one of the leading automotive manufactures in India, announced Tata Harrier as the official lead car for the 2019 edition.

Vivek Srivatsa, Head - Marketing, Passenger Vehicles, Tata Motors, said, “We are pleased to associate with the Tata Mumbai Marathon again. We have enjoyed a fruitful partnership with the event, which only continues to grow stronger. We have been buoyed by the response received during last year’s edition. This year, we are back with yet another winner on our hands. Our much-awaited vehicle and the new benchmark of SUVs, the Tata Harrier. Derived from Land Rover’s legendary D8 architecture, the Harrier will be the lead Vehicle in the race. In addition, we are also planning exciting on-ground & digital activations to engage with fans and participants at the event.”

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