Nine Triangles bags marketing strategy mandate for Tree House Hotels
The agency will also undertake strategy execution involving creation of content, building touch-points and propagating them through organic and paid mediums
Nine Triangles, a boutique Digital Strategy Consulting and Marketing Company, launched by industry veteran Krishna Mohan Jha, has been awarded end-to-end marketing strategy mandate for Tree House Hotels. The account was won following a multi-agency pitch.
As part of the mandate, Nine Triangles will focus on building and implementing a holistic marketing strategy for Tree House Hotels, helping the brand augment its discovery, build affinity and increase its share of direct booking by working at the intersection of Data, Technology and Communication. The agency will also undertake strategy execution involving creation of content, building touch-points and propagating them through organic and paid mediums.
Commenting on the association, Jayant Singh - Managing Partner of Tree House Hotels, said, “After an exhaustive search to find the right partner who could match and amplify the marketing beliefs of Tree House Hotels, we are delighted to initiate our association with Nine Triangles, as they complement our vision to leverage Technology and Communication for an effective outreach to our target audience.”
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Speaking about the win, Krishna Mohan, Founder and Director, Nine Triangles, said: “In Tree House Hotels we have a client that values our expertise in transcending traditional boundaries to reach consumers in a digital first ecosystem. We look forward to working closely with Tree House Hotel’s team on this exciting journey aimed to create value for the brand both in perceived and quantifiable terms.”
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