McDonald's India Celebrates FIFA World Cup 2018 using the newly launched- Facebook Camera

#Feedthefans comprises a line-up of Facebook AR filters which have been built using the newly launched augmented reality platform- Facebook camera

e4m by exchange4media Staff
Updated: Jul 16, 2018 4:47 PM

McDonald’s India latest social media engagement activity using Facebook Camera has received quite a positive response from consumers. This activity gave users a chance to show their love and support towards their favourite football teams by choosing from a line-up of Facebook AR filters, built using the newly launched augmented reality platform- Facebook camera. Users could choose the country they are rooting for with customised face filter of flags. These could be downloaded as videos or images and shared with friends and family.

Being FIFA’s official sponsor, McDonald’s Global fuelled up 2018 FIFA World Cup with their spectacular spread and native engagements with audiences across the globe. With this engagement too, the brand aimed at becoming the voice of support and cheer for FIFA followers.

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