Likee partners with Saints Art for strategic PR

Saints Art will be supporting the short-video platform with market propagation and messaging strategies

e4m by exchange4media Staff
Published: Aug 1, 2019 12:44 PM  | 2 min read

Likee, the short-video platform from Singapore-based BIGO Technology, has partnered with Saints Art – a strategic communication firm to support its communication objectives in India.

As part of the module, Saints Art will be supporting Likee with initiatives towards various market propagation and messaging strategies of the brand to sustain its leadership position in the burgeoning Indian market.

Launched in 2017, Likee has emerged as a popular mobile app in India across platforms. With its long-term objective of delivering more valuable information to users apart from entertainment, Likee eyes to bring in cutting-edge experience to the Indian audience and focused communication methods from Saints Art will further create desired positioning for the brand.

According to Aaron Wei, Vice President, BIGO Technology, “At BIGO we have been able to deliver products and services which are revered by millions across the globe. We were looking for a communication partner who has an understanding of how these new age platforms such as Likee work and help us to deliver the required strategic messaging and Saints Art with their proven record, seamlessly gels in with our expectations. We are excited to partner with them and have plans to create large-scale strategic outreach campaign.”

Sudhanshu Rai, Chief Strategist, Saints Art, said, “Our experience and expertise towards technology domain will definitely add value to Likee and will further strengthen their market objectives with respect to brand penetration. We will explore innovative communication methods for them to sustain and leverage opportunities presented by the Indian ecosystem.

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