Launch of India Chapter of Account Planning Group announced

Helmed by Sudeep Gohil of Publicis India with support from planners across top agencies, the APG will begin its India chapter in the second week of December

e4m by exchange4media Staff
Updated: Dec 5, 2017 11:40 AM

Account Planning Group (APG) is set to formally begin operations in India. Helmed by Sudeep Gohil of Publicis India with support from planners across top agencies, the APG will begin its India chapter in the second week of December with an inaugural session that will see acclaimed adman and founder & chairman of Whyness Worldwide, Ravi Deshpande present a session on Culture and Creativity, at the event.

The session will be held at the newly opened MTV@FLYP, Kamala Mills, Lower Parel on December 13, 2017 6.30pm onwards.

The Account Planning Group is a membership organisation that promotes smarter thinking. The APG is headquartered in London and has presence in multiple markets across the globe. The India chapter will see the coming together of the planning community across leading agencies who together will leverage the power of strategy to solve business problems and transform brands. A core belief of the APG is the importance of equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers – to this end future events will focus on this function.

Commenting on the launch of the India chapter, Sudeep Gohil, Chief Strategy Officer & Managing Partner, Publicis India said: “Globally, the APG is a well-established body with a number of countries including UK, Australia, Canada and Germany - successfully running their operations with partner agencies in individual markets. It was surprising that India, despite being the hub where so many great ideas take birth, didn’t have the APG to bring together and celebrate achievements of the planning community. That will now be a thing of the past as we have set up a core committee for APG India that will work closely in formulating the core objectives and will also create a platform for people to engage, deliberate and debate. We are thankful to Ravi Deshpande for gracing the inaugural function, and we look forward to hosting similar events on a regular basis across the country.”

The APG is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies, but increasingly the wider community of communications strategists, including media planners, channel planners, digital planners and DM planners.

Ravi Deshpande is a prominent creative leader known across India and the world. Currently, he spearheads a unique concept: a blending of a communication agency and education, by having Whyness Worldwide, an integrated agency, and Ecole Intuit lab, a French design school, on the same campus. Prior to that, he was at the helm of Contract India (a WPP company) as Chairman and Chief Creative Officer, leading the agency to over 600 national and international awards as it became India’s premier creative force.

He has been honoured as ‘Creative Professional Of The Year’ and twice as ‘Art Director Of The Year’. He has also been honoured as one of the six living advertising legends in the last fifty years in India by the Madras Advertising Club.

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