Krispy Kreme rides on ‘doughnut-shaped world theory’ for new campaign

In a series of spots, which will be in 20 different markets, Krispy Kreme re-imagines dinosaurs, Bermuda Triangle and tornados

e4m by exchange4media Staff
Updated: Jun 8, 2019 9:06 AM
Krispy

A new theory, claiming that the earth could be shaped like a doughnut, did sound unbelievable to many but Krispy Kreme embraced the idea, imagining a joy-filled, doughnut shaped world. If doughnut earthers are the new kids on the earth theories block, Krispy Kreme wants to give them a big warm welcome for National Doughnut day.

In a series of spots that will be in 20 different markets, Krispy Kreme re-imagines dinosaurs, the Bermuda Triangle and tornados in search of a more joyful world.

“We can have some fun imagining what the world might be like if it were, indeed, shaped like a doughnut. But there’s no debating this: delicious, melt-in-your-mouth Krispy Kreme doughnuts make the world a better place. And celebrating with our fans on a global scale is even more fun,” said Neil Gledhill, International Chief Marketing Officer for Krispy Kreme. 

 

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