KL Rahul to collab with Police in 2-year brand partnership

KL Rahu will represent the fashion brand in India and the Middle East

by e4m Staff
Published: Nov 12, 2024 2:07 PM | 2 min read

Police has announced two-year partnership with Indian cricketer KL Rahul. The sportstar will represent the brand across India and the Middle East.

“KL Rahul is an embodiment of everything Police stand for—determination, confidence, and an unwavering sense of individuality,” states Barbara De Rigo, Chief Marketing Officer of the De Rigo Group. “His passion for his sport and his unique personal style makes him a standout figure both in the world of cricket and fashion. His partnership with Police showcases a shared vision of pushing boundaries, embracing individuality, and inspiring confidence. The partnership with KL Rahul marks another chapter in the brand’s journey to connect with global audiences who seek more than just eyewear—they seek a lifestyle.”

KL Rahul on this new collaboration said, "Being appointed as the brand ambassador for Police is an exciting opportunity. I’m thrilled to join forces with a brand that champions authenticity and inspires everyone to express themselves fearlessly. Police represent innovation and boldness, qualities I deeply connect with. Together, we aspire to encourage people to embrace their uniqueness and make a statement in every aspect of life."

The campaign will feature KL Rahul in a video available on various platforms, offering a fresh, localized take on the brand’s "Audacity Wanted" concept. Known for its timeless designs and fearless attitude, Police has built a legacy of encouraging individuals to step outside their comfort zones and embrace their true selves. Police remain dedicated to those who live boldly and embrace all aspects of their identity.